The main question that comes to the mind of a person, who is trying to make money from classified advertisements, is whether BackPage or any other such classified advertising site is better than Gumtree or Craigslist? These are two of the best and most popular sites for classified advertisements. According to the experience, both BackPage and Gumtree have their own strengths and limitations. Both websites allow free posting of the ads. People can browse through the classifieds, search for the ads of their choice and then post the ad. However, they have differences in the way the ads are displayed on the sites.
Backpage is known for the quality of ads and its user-friendly interface. Though it is relatively new when compared to the likes of Gumtree and Craigslist, it has already become very popular. It is free to use and has excellent search engine optimization (SEO) services. Apart from the ads section, gumtree also offers related services like mobile phone marketing through its GPS locator feature and mobile pay per click advertising through third party networks like Google.
Gumtree has a very large database of local ads where you can post your ads. It also allows free posting of your ads as well as free advertisement through the links on each individual post. Apart from offering the option of free posting, gumtree has a really good user-interface, which makes it easy for the users to browse through the ads. The ads of different categories and the ads of various categories can be organized in different subcategories according to the interest of the user. Apart from offering the option of a free posting and advertisement, gumtree also allows sponsored reviews of different properties and enables the user to rate the real estate through different rating categories like price, neighborhood, location, quality of service and many more.
On the contrary, backpage classifieds alternatives has some major disadvantages like lack of variety, limited options in terms of ad placement and ad placers, low backpage rank and limited user-interface. Some major online classified advertisers such as abercrombie and fraser have decided to go ahead with backpage as they feel that their brand value is enhanced by displaying their ads on this site. Moreover, there are several other advertisers like Kijiji, Gear bum, and koi that have decided to use the package as their local classified advertising platform.
All these classifieds portals offer a similar service in terms of offering classified ads. They also have similar features such as free posting and free advertisement through links. Gumbo is also known as the local search engine, which is a highly specialized form of searching for the local classifieds in India. Locanto is one of the major search engines used by the people in India for locating the best local deals, property listings and the locanto listings for houses, apartments, plots, commercial spaces, and other real estate property. Gumbo provides excellent and comprehensive residential listings, ranging from new homes to resale properties.
The pay per click option has been used widely by the website owners, as it is a simple way of increasing the traffic on their websites. Pay per click advertisements have the advantage of bringing large targeted traffic to websites. However, some of the classified advertising sites such as Gumbo and Locanto use a unique way of advertising called sponsored results. In here, the advertisers to place advertisements on the left hand side of the search result page, which is displayed to searchers when they enter a search query related to their searched keyword.